1. Thuiswerkers

Target group:We believe that remote employees who are required to work from home
Customer problem:Have trouble with staying productive and motivated
Core activity:When they try to separate work and private life at home
Goal: To remain focused and maintain a healthy balance
Consideration / qualitative research: Based on interviews with remote workers who report distractions and loneliness
Alternative: They currently solve this by working from home, cafés, or occasionally commuting
Complaint: The disadvantage of this is distraction, lack of social contact, and wasted commuting time

1. Thuiswerkers

Target group:We believe that remote employees who are required to work from home
Customer problem:Have trouble with staying productive and motivated
Core activity:When they try to separate work and private life at home
Goal: To remain focused and maintain a healthy balance
Consideration / qualitative research: Based on interviews with remote workers who report distractions and loneliness
Alternative: They currently solve this by working from home, cafés, or occasionally commuting
Complaint: The disadvantage of this is distraction, lack of social contact, and wasted commuting time